Vol. 2024 No. 4 (2024)

Articles

• A Study on the Value Destruction Caused by Incomplete Interaction Behaviors on a Live Shopping Platform

  Chen Tser-Yieth, Li Pei-Fang, Hsu Tzu-Han

  120-128

  • PDF

  DOI: 10.53935/jomw.v2024i4.297

  Abstract View: 14

  PDF downloads: 25

• Brand Hate as a Mediator: The Study of Brand Image and Brand Relationship Quality in Virtual Brand Communities

  Noor Hasmini Abd Ghani, Peijing Wang, Nur Izzati Mohamad Anuar

  129-137

  • PDF

  DOI: 10.53935/jomw.v2024i4.298

  Abstract View: 32

  PDF downloads: 40