Visitor Preferences on Ecotourism Attributes: A Study on Indonesian Ecotourism Destinations

Abstract

This study focused on a specific group of ecotourism visitors and their preferences at four selected locations in Indonesia. A descriptive-quantitative method was employed to analyze data collected from 120 participants through questionnaires, using convenience sampling techniques. The study identified the psychographic characteristics of ecotourism visitors and compared the preferences of two visitor groups regarding ecotourism attributes. It found differences between the estimated and actual preferences of the two groups for each attribute across the four ecotourism destinations. The research concludes with the significance of a destination's unique attributes to prospective ecotourism-related visitors in the selection process.