The Development of Muslim-Friendly Tourism (Halal Tourism) in Boosting Economic Potential in Indonesia: A Comparative Study of Singapore and the United Kingdom

Abstract

This study aims to analyze the potential of Muslim-friendly tourism in Indonesia and the comparison with the UK and Singapore, as well as development strategies and participation in this sector. The research method used is a qualitative approach with data collection through interviews with ministry officials, business actors, communities, and experts, as well as secondary data from various related reports. The results of the study indicate that Muslim-friendly tourism in Indonesia has great potential to support economic growth, with the sector's contribution to GDP reaching 10%, the highest in ASEAN. Compared to Singapore and the UK, Indonesia has challenges in terms of infrastructure and halal certification, but has advantages in terms of the Muslim population and the potential for developing more diverse halal destinations. Singapore has succeeded in integrating policies that support Muslim-friendly tourism with high standards, while the UK shows great potential with extensive halal facilities, although the quality of service needs to be improved. The development of Muslim-friendly destinations in Indonesia requires synergy between the government, business actors, and the community, as well as improving halal infrastructure and regulations. The recommendations of this study include the establishment of a national body for halal regulation, increasing digital promotion, and multi-sector collaboration to expand the development of halal destinations evenly. Implementation of these steps will strengthen Indonesia's position as a leading global Muslim-friendly tourism destination, increasing foreign exchange, employment and contribution to the country's economy.