Assessing the Cocoa Farmer Empowerment Program through the Lens of Stufflebeam's Evaluation Framework: A Farmer-Centric Approach

Abstract

This study evaluates the effectiveness of PT. Berau Coal's Corporate Social Responsibility (CSR) program for empowering cocoa farmers in Berau Regency, Indonesia, using Stufflebeam's Context, Input, Process, and Product (CIPP) evaluation model. Through in-depth interviews, focus group discussions, and observations involving 28 key informants, including representatives from PT. Berau Coal, local government, NGOs, and cocoa farmers, the study assesses the program's alignment with farmers' needs, the provision of resources and training, implementation challenges, and outcomes. The findings reveal that the program addresses farmers' aspirations for economic improvement and capacity building, with PT. Berau Coal providing essential facilities, knowledge-sharing opportunities, and a supportive environment. However, challenges persist, including the need for enhanced collaboration with the government, expanded socialization efforts, and a comprehensive monitoring and evaluation system. Despite these challenges, the program has yielded positive results, such as increased cocoa production and sales, and the emergence of skilled farmer champions. The study recommends strengthening partnerships within the cocoa value chain and continuously adapting the program to ensure its long-term sustainability and scalability in driving the empowerment of cocoa farmers in Berau Regency.