Managing the Effectivity of Communication of Farmers Group, Case of KWT Krisan in Genteng Village, Sumedang Regency, West Java

Abstract

This paper aims to assess the effectiveness of communication that occurs between farmers groups with agricultural extension as part of how to see group capacity in communication. This information is important to be known as part of assessing farmers' groups in particular, and rural communities in Genteng Village readiness to grab with smart villages program. The study was conducted to the members of woman farmers group on chrysanthemum flower cultivation named KWT Krisan, by distributing a list of questions to assess the results of communication within a period of time with agricultural extension, seen from the cognitive, affective and behavioral aspects. Given the characteristics of the members, an interpretative qualitative approach is used to assess of what they express in answering the question. In depth interview and confirmation with agricultural extension agent, rural champion, and rural local officials were done to confirm the statement of farmer group members. The results show that in general farmers' groups can communicate well indicated by their statements on all three aspects of communication, although there are still a small number of members who claim to be less able to achieve communication goals.