Choosing Second-hand Clothes: Consumers Motivation and Purchase Behavioral Patterns

Abstract

This paper explores the interrelationships of the secondhand clothing (SHC) using a structural modeling approach. The interpretative structural modeling (ISM) technique is used to map the relationships of several interrelated factors while establishing their order of causality. Moreover, a digraph is constructed to visualize present the structural relationships of each SHC group as well as their degree of influence. As such, the results obtained in this work significantly contribute to the literature as they provide insights that aid in the development of theoretical frameworks or paradigms in understanding the dynamics of SHC buying behavior. The findings of this work would enable managers and relevant stakeholders to develop more effective marketing strategies such as enhanced reachability and responsiveness of market channels toward millennial and other generational cohorts, refined value proposi-tions and better promotional strategies.