In-depth Understanding of the Way Top-managers Identify and Manage Their Organizations

Abstract

The purpose of this study is to gain an in-depth contextualized understanding of how top-managers enact the long-term survival of their organizations. This research uses a case study approach to gain an in-depth contextualized understanding of how top managers make sense of who they are and their environment. Data was collected through semi structured interviews and was coded and analyzed through a grounded approach. The questioning will focus on the effects of the discursive resources. The research shows that identity construction and plausibility are more central than other properties of the sensemaking process in the sense they are primary influences on responses to the challenges we face. This research also supports the idea that when managers' identities are based upon routines and scripts, they may not be suitable for the present challenges.