The role of digital financial inclusion in promoting entrepreneurship in China: A provincial perspective

2024-04-22T04:48:49-05:00

This study examines the impact of DFI on entrepreneurship in China and across its regions (i.e., rural and urban) using province-level panel data from 2011 to 2019. Digital financial inclusion (DFI) serves as a catalyst for entrepreneurship by giving access to financial services. Entrepreneurs, both in urban centers and rural areas, gain fair and equitable platforms by unlocking opportunities for growth and innovation through the use of technology. We employed fixed effect Driscoll-Kraay standard errors (FE-DKSE) and feasible generalized least squares (FGLS) techniques for empirical analysis. The findings showed that there is an N-shaped relationship between the DFI and entrepreneurship in China and across its regions (i.e., rural and urban). Our estimates are robust and insensitive to the inclusion of other control variables such as economic growth, urbanization and trade openness. Economic growth and trade openness have a positive and significant impact on entrepreneurship, and a negative relationship between urbanization and entrepreneurship. The policy insinuation is that the government needs to actively expedite the growth of DFI and establish a favorable external environment for entrepreneurship. To enhance the attainment of entrepreneurial targets, it is essential to adapt DFI policies according to regions.

The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting

2024-05-04T02:16:22-05:00

The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of digital transformation, especially in automation, personalization, and forecasting. This research investigates the evolutionary role of AI in transitioning from traditional marketing frameworks to data-driven methodologies, thereby enhancing marketing efficiency and customer engagement. The increasing reliance on AI for strategic decision-making in marketing underscores the significance of this study. Employing a systematic literature review and thematic analysis, this research synthesizes data from an array of studies to thoroughly understand the impact of AI on marketing. The findings reveal that AI significantly streamlines marketing operations, fosters highly personalized marketing strategies, and enhances the accuracy of forecasting market trends and consumer behavior. However, this study also sheds light on the ethical and privacy concerns associated with the use of AI in marketing. Results point towards a significant transformation in marketing practices propelled by AI, marked by improvements in operational efficiency and customer interaction. Nevertheless, the study advocates the importance of addressing ethical considerations and privacy issues, emphasizing responsible AI deployment. The study offers a comprehensive perspective on the integration of AI in marketing and suggests insights into prospective trends. It recommends a balanced approach to leveraging AI’s capabilities while upholding ethical standards. The research’s practical implications aim to guide marketers and researchers towards responsible and effective AI adoption in marketing strategies, paving the way for a future where technology enhances marketing endevaours without compromising ethical integrity.

Journal of Management World

The role of digital financial inclusion in promoting entrepreneurship in China: A provincial perspective

The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting